TikTok is the world’s most lucrative non-game app despite headwinds in the US and India

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TikTok is the world’s most lucrative non-game app despite headwinds in the US and India

Despite the loss of India, a market that has contributed a large portion of its global downloads, and uncertainties over its fate in the United States, ByteDanceshort video app owned TikTok was still the world’s most downloaded and top-grossing out-of-game app in September.

Last month, TikTok was downloaded more than 61.1 million times globally, which is a 2% year-over-year increase, according to a report by research firm SensorTower. TikTok also won the September Global Downloads crown for non-gaming apps on Apple’s App Store and Google Play.

Brazilian users appeared to be the most obsessed with TikTok, with 11% of total app downloads in September coming from the Latin American country, followed by the United States with 9%, according to the report.

Meanwhile, TikTok also maintained its position of the world’s most lucrative non-game app in September by raking in over $ 130.5 million in revenue, 7.9 times more than it did in the past. during the same period of last year, according to statistics provided by SensorTower. .

Almost 89% of TikTok’s total revenue in September came from China, where it’s known as Douyin, followed by 6% of the United States and 1% of Turkey, according to the statistics.

Over the past two months, TikTok has made headlines around the world due to Washington’s continued threats to block it in the United States and its efforts to prevent such an outcome. Despite these challenges, the app continues to gain market share among younger users in the United States.

Chinese-owned app has overtaken Facebookpopular photo sharing app from Instagram as the second favorite social media app for American teens, according to a recent Piper Sandler poll. The survey found that 34% of adolescents Snapchat as their favorite social media app, followed by 29% who chose TikTok and 25% who chose Instagram.

Contact reporter Ding Yi (yiding@caixin.com)

Related: ByteDance Applies For Chinese Tech Export License As TikTok Negotiations Continue


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