YouTube renovated its hub for gaming fans before cutting its dedicated Gaming application.
Google’s massive video service on Tuesday launched an updated reception base for game videos and to stream games as other people play them. The revamped hub is more consistent with the normal look of YouTube on a laptop or desktop. The Play center already has more than 78 million subscribers.
In March, the company will shut down the YouTube Gaming app.
launched the , as well as a website that was essentially a streamlined version of the app.
Gambling is a big deal on Youtube. Of the 1.9 billion monthly YouTube visitors in total, around 200 million people come to watch other people play games – daily. But YouTube, which used to dominate free internet video globally, faces stiff competition in games from Twitch. Owned by Amazon, Twitch focuses only on game videos, which makes it more agile in meeting specific player needs. About 140 million people visit Twitch each month.
On the updated YouTube site, personalized game content is at the top of the page, along with live games and the latest game videos from your subscriptions. It has dedicated shelves for live broadcasts and trending videos. Like in the app, you can follow your favorite games to get videos related to them on YouTube.
In an effort to support people who post game videos on YouTube, the company will be highlighting “burgeoning” creators. Each week it will feature a new up and coming game creator. The revamped hub is launched in the United States and will be rolled out to other countries in the future.
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